Fairtrade Max Havelaar - sustainable and fair
More and more consumers are choosing roses with the Fairtrade Max Havelaar label.
Here you can find out more about Fairtrade Max Havelaar, its collaboration with
Fleurop and the fact that you
can use the code to trace Fairtrade roses back to the farm.
Fleurop & Fairtrade Max Havelaar - for more fairness
Learn here how you can help employees of the flower plantations overcome poverty and create better living conditions.
Helpful: premium for community projects
The Max Havelaar Fairtrade label includes a premium for community projects such as fresh water wells, schools and more.
Protecting the environment and people
Fairtrade Max Havelaar certified plantations follow strict regulations to protect the environment and groundwater, as well as the use of fertilizers and sprays.
Who is Max Havelaar?
In a novel, Max Havelaar is a colonial official who exposes serious misconducts by his superiors and challenges the entire colonial system.
Find out which farm your rose comes from
Via code, you can trace every Fleurop rose back to the producing rose farm and find out what it does with the Fairtrade premium.
More ecological than Swiss greenhouse roses
Find out why roses imported from South America or Kenya can also make sense from an ecological point of view.